Get cited by AI · 4 min read
How to build a brand entity that AI trusts
Brand entity SEO: how consistent profiles across trusted sites help Google and AI recognise your brand and describe it confidently.
Why entities matter
Models are more likely to recommend a brand they can identify with confidence. That confidence comes from the same name, description and category appearing consistently across sources they trust.
The core profiles
- LinkedIn company page (separate from your personal profile).
- Crunchbase organisation profile.
- Category directories: G2 or Capterra for software, Clutch or GoodFirms for agencies.
- Wikidata entry, once you have independent coverage to reference.
- Founder profiles that link to the company.
Make them consistent
Use the exact same brand name, one-line description, logo and website URL everywhere. Then list every profile in your Organization schema's sameAs array so machines can connect them.
Earn independent mentions
Podcasts, guest posts, conference talks, partner pages and press all add to the picture. One genuine mention on a respected site is worth more than many on low-quality ones.
See where your client stands
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