Guides
AEO and SEO guides: get cited by AI and rank on Google
Step-by-step how-tos: get your clients cited in ChatGPT, Perplexity and Google AI Overviews, rank higher on Google, and report it all.
Getting started
How to track a client's AI search visibility (set up in 2 minutes)
How to track AI search visibility for a client: add the brand and keywords, and Namd asks ChatGPT, Perplexity, Gemini and Claude their buyers' questions every week.
3 min read →
How to connect Google Search Console and Analytics to your reports
How to connect Google Search Console and Google Analytics to a client's reports, read-only, so clicks, queries and visits from AI appear automatically.
3 min read →
How to send a white-label AEO and SEO report to a client
How to send a white label SEO report with AI search included: set your agency branding once, pick a month and a template, and share a link or PDF.
3 min read →
How to read your AI visibility score in Namd
What the AI visibility score means, how long changes take, and how to connect it to leads in your analytics.
4 min read →
Get cited by AI
What is Answer Engine Optimization (AEO)? A plain-English guide
What is answer engine optimization? AEO is getting your brand named in ChatGPT, Perplexity and Google's AI answers. Here's how it works and how it differs from SEO.
4 min read →
How ChatGPT decides which brands to recommend
How ChatGPT chooses brands to recommend: it searches the web, reads a handful of pages, and repeats the brands those pages agree on.
5 min read →
How to get your brand mentioned in ChatGPT and Perplexity
How to get mentioned in ChatGPT and Perplexity: get included in the listicles, reviews and directories they already read and cite.
6 min read →
How to get cited in Google AI Overviews
How to get cited in AI Overviews: rank on page one, answer the question in the first lines, and cover the follow-up questions. Step by step.
5 min read →
How to write content that AI engines quote
How to write content for AI search: lead with a direct answer, be specific, and structure pages so AI can quote a clean sentence about you.
5 min read →
How to build a brand entity that AI trusts
Brand entity SEO: how consistent profiles across trusted sites help Google and AI recognise your brand and describe it confidently.
4 min read →
Rank on Google
Technical SEO checklist: the issues that quietly cost you rankings
A technical SEO checklist: how to read the crawl report, what to fix first, and why Core Web Vitals matter for Google and AI search.
5 min read →
How to move keywords from page two to page one of Google
How to rank higher on Google by pushing striking-distance keywords onto page one, and why that also gets you into AI Overviews.
5 min read →
Technical
How to allow AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot)
Robots.txt for AI crawlers: how to allow GPTBot, ClaudeBot and PerplexityBot so ChatGPT, Claude and Perplexity can read and cite your pages.
3 min read →
Schema markup for AI search: Organization, FAQ and more
Schema markup for AI search: the Organization, FAQ and other JSON-LD that tells AI engines exactly who you are and what you offer.
4 min read →
How to add an llms.txt file (with example)
An llms.txt example you can copy: a short Markdown file at /llms.txt that summarises who you are and links your most important pages.
2 min read →