Getting started · 4 min read
How to read your AI visibility score in Namd
What the AI visibility score means, how long changes take, and how to connect it to leads in your analytics.
The visibility score
Each week we ask every question on each AI platform. A mention earns 1 point and a source citation of your domain earns 2, out of 3 possible points per answer. The score is the percentage earned.
Citations are weighted higher because a linked source is a stronger signal: the AI is pointing buyers to your site. Every engine runs with live web search on, the way buyers use it, so every answer can earn both.
How long until things change
Live-search answers can change within days of a page adding you. Training-based knowledge updates only when models are retrained, which can take months. Expect the first movement in two to six weeks after you start getting listed on cited pages.
Seeing AI traffic in analytics
In Google Analytics 4, add a report filtered on session source containing:
- chatgpt.com / chat.openai.com
- perplexity.ai
- claude.ai
- gemini.google.com
- copilot.microsoft.com
Ask new leads
Add "How did you hear about us?" to your forms with an "AI assistant (ChatGPT, Claude…)" option. Much AI-influenced demand shows up as direct or branded search, so asking is the most reliable signal.
See where your client stands
Run a free check to see what AI says about a brand today, or start a 14-day trial.