Technical · 4 min read
Schema markup for AI search: Organization, FAQ and more
Schema markup for AI search: the Organization, FAQ and other JSON-LD that tells AI engines exactly who you are and what you offer.
Organization schema (start here)
Add this JSON-LD to your homepage, with your real details:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Brand",
"url": "https://yourdomain.com",
"logo": "https://yourdomain.com/logo.png",
"description": "One sentence: what you do and for whom.",
"sameAs": [
"https://www.linkedin.com/company/your-brand",
"https://www.crunchbase.com/organization/your-brand",
"https://www.g2.com/products/your-brand"
]
}
</script>FAQPage schema
Add an FAQ section answering the questions buyers ask AI, and mark it up with FAQPage schema. Use the same wording you see in your missed queries.
Other useful types
- ProfessionalService or LocalBusiness for agencies and consultants (with areaServed).
- SoftwareApplication or Product for SaaS (with offers / pricing).
- Article with author and dateModified for blog posts.
- Review / AggregateRating only when the reviews are genuine and shown on the page.
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